A leadership position can be maintained only by accomplishing all task with excellence and cost effectiveness.
Today the survival in the service industry depends on the ability to re-engineer ourselves, by effecting improvement in quality of service, in line with customers requirement from time to time. . In this scenario, “one who adapts to change, innovates, creates, thinks big, acts faster will survive and others will die”.
Service marketing requires not only external marketing but also internal and interactive marketing. External marketing describes the normal work to prepare, price, distribute and promote the service to customers. Internal marketing describes the work to train, motivate and investing in our employee’s to serve customer’s well as our people are our greatest asset. Interactive marketing describes the employee’s skill in serving client. Because the client judges the service not only by its technical quality but also by its functional quality, we deliver ‘hightouch’ as well as ‘high tech’ and treat the customer with respect and mutual trust.
Customers are about close relationships & an opportunity for mutual growth and a yardstick to value one’s worth.
©2018Active Placement. All rights reserved.